7 Brew is a revolution in drive-thru coffee that treats people like people – making them feel warmed, loved, and important, all before they take a sip of the best drink in town! It’s not just kindness and coffee that we sell at 7 Brew; we are cranking out delicious, infused energy drinks, craft sodas, smoothies, teas, and more!
Transcendent Brands is the parent company and support hub for our Reign Car Wash and 7 Brew Drive-Thru Coffee businesses. Our team’s priority is to provide awesome service to our field operations teams so that we can deliver an amazing experience for our guests.
Reign Car Wash delivers an insanely clean car washing experience and an awesome vibe through a focus on the best and most highly trained team members, bright, clean, and technologically advanced car washes, and convenient locations in the heart of where we live and work. Reign Car Washes feature belt conveyor systems for easy, stress-free vehicle loading, and unlimited memberships that utilize hi-tech license plate reading technology for a seamless guest experience!
OUR VISION
Spreading Positivity
OUR VALUES
Be Great • Be Real
Be Accountable
Be Together • Be Nice
ABOUT US
Transcendent Brands was founded by Ari Haseotes, Chief Executive Officer and former President & Chief Executive Officer of Cumberland Farms Inc.
Cumberland Farms was ranked 18th on Forbes’s list of America’s largest private companies in 2016 with an annual revenue of 3.7 billion.
Key milestones for Cumberland Farms under Ari’s tenure include:
- Rated by Dunnhumby as one of the top 10 retailers for food in the US Convenience, Dollar and Drug Channels (2018)
- Ari was rated as the 2016 Retailer Executive of the Year by Convenience Store News and the 2017 Retail Leader of the Year by CSP Magazine.
- With his experience and track record, Ari seeks to replicate his success with small format retail at Cumberland Farms in specialty coffee and the highly fragmented, under-invested and relatively unsophisticated car wash industry.
- An intense focus on operational details, team member engagement and service to the customer highlight some of the areas of critical focus for 7 Brew and Reign Car Wash.
JOIN OUR TEAM
We are on a mission to make the ordinary amazing!
We’re on a quest to find support team members who can help us realize our Vision of Spreading Positivity.
Our team is…
Driven to go above and beyond
Dedicated to supporting one another
Always kind
Always accountable
Willing to pitch in when needed
LOCATIONS / ABOUT US / HELP US GROW / JOIN OUR TEAM / CONTACT US
Copyright © 2025 | Transcendent Brands LLC | All Rights Reserved