OUR VISION
Spreading Positivity
OUR VALUES
Be Great • Be Real
Be Accountable
Be Together • Be Nice


Transcendent Brands was founded by Ari Haseotes, Chief Executive Officer and former President & Chief Executive Officer of Cumberland Farms Inc.
Cumberland Farms was ranked 18th on Forbes’s list of America’s largest private companies in 2016 with an annual revenue of 3.7 billion.
Key milestones for Cumberland Farms under Mr. Haseotes’ tenure include:
- Rated by Dunnhumby as one of the top 10 retailers for food in the US Convenience, Dollar and Drug Channels (2018)
- Mr. Haseotes was rated as the 2016 Retailer Executive of the Year by Convenience Store News and the 2017 Retail Leader of the Year by CSP Magazine.
- With his experience and track record, Ari seeks to replicate his success with small format retail at Cumberland Farms in specialty coffee and the highly fragmented, under-invested and relatively unsophisticated car wash industry.
- An intense focus on operational details, team member engagement and service to the customer highlight some of the areas of critical focus for 7 Brew and Reign Car Wash.


JOIN OUR TEAM
We are on a mission to make the ordinary amazing!



We’re on a quest to find support team members who can help us realize our Vision of Spreading Positivity.
Our team is…
Driven to go above and beyond
Dedicated to supporting one another
Always kind
Always accountable
Willing to pitch in when needed
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