Transcendent Brands was founded by Ari Haseotes, Chief Executive Officer and former President & Chief Executive Officer of Cumberland Farms Inc.

Cumberland Farms was ranked 18^th on Forbes’s list of America’s largest private companies in 2016 with an annual revenue of 3.7 billion.

Key milestones for Cumberland Farms under Mr. Haseotes’ tenure include:

• Rated by Dunnhumby as one of the top 10 retailers for food in the US Convenience, Dollar and Drug Channels (2018)
•  Mr. Haseotes was rated as the 2016 Retailer Executive of the Year by Convenience Store News and the 2017 Retail Leader of the Year by CSP Magazine. 
• With his experience and track record, Ari seeks to replicate his success with small format retail at Cumberland Farms in specialty coffee and the highly fragmented, under-invested and relatively unsophisticated car wash industry. 
• An intense focus on operational details, team member engagement and service to the customer highlight some of the areas of critical focus for 7 Brew and Reign Car Wash.